Vini Jr. has proven himself to be an exceptionally talented football player, earning the title of Real Madrid’s Young Player of the Season and securing victory for the team in the UEFA Champions League Final with his decisive goal. This achievement has solidified his status as one of the most thrilling prospects in the sport.
The Brazilian forward epitomises the concept of “Generation Thirsty” as defined by Pepsi MAX, since he has progressed from playing on the streets of Rio de Janeiro during his childhood to performing in the illustrious Santiago Bernabéu stadium in Madrid. Similar to Vini Jr, whose ambition, passion, and perseverance have garnered him global acclaim, this group consists of determined individuals filled with potential.
The inaugural advertisement featuring Vini Jr. for Pepsi MAX showcases his distinctive fashion sense and admiration for aesthetics, while also highlighting his global influence in several aspects of life, including his sporting career. The advertisement campaign showcases the unique apparel from the recently launched Pepsi X AoF collection, which includes a modernised version of a renowned outfit from the company’s prime period.
The collection’s co-branding is prominently shown on a bucket hat, sling bag, and tote. The collection concludes with a reimagining of Pepsi’s football jersey from the early 2000s, which astute fans may have identified in the brand’s recent ‘Nutmeg Royale’ football advertisement.